(October 2012--Northern Maine)--October is National Breast Cancer Awareness Month but awareness had already begun throughout the year, as Shawn Cunningham joins Daigle Oil Company's Rolland Vaillencourt and Sonya Deschene in a yearlong public service campaign called "In The Pink". The PSA's began running in January on WAGM-TV and online with much acclaim and positive feedback from the community.
"I'm thrilled to be part of a multimedia effort that's helping to save people's lives through early detection and promoting local health resources. As a health reporter, its my job and mission to utilize media to inform, educate and help people take a proactive approach to staying healthy," says Cunningham.
The PSA series is just one component of Cunningham's commitment to the cause. Throughout the month of October in ongoing her Medical Monday series on WAGM-TV, Shawn also reported and produced a five part series examining breast health resources at local hospitals throughout Aroostook County...talking to many breast cancer survivors, healthcare practitioners and spotlighting technology and innovations that are helping diagnose breast cancer, provide treatment and qualitative services that are truly making a difference in people's lives. Thank you to the participating hospitals in this series: The Aroostook Medical Center, Cary Medical Center, Houlton Regional Hospital and Northern Maine Medical Center...and above all thank you to the healthcare workers and survivors for your time, and candor in bringing this issue to the forefront. I know we've made a difference!
Check out my facebook page for some of the stories. I'll add them here at a later date!
And it didn't stop there! Shawn and Team WAGM were out and about on the first Saturday in October, walking in the 20th annual Cary Medical Walk For Care. The event is a way to celebrate survivors, pay homage to those who lost their battle to breast cancer and raise funds for the hospital's new women's imaging center set to open next year.
October was busy, but a lot of fun. Making a difference can be exhausting, but WELL
worth it in the long run!
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